Advertisement for sport fishing equipment in Tiden, May 28, 1841

An advertisement in the Drammen newspaper "Tiden" on May 28, 1841 from the then well-known Drammen merchant Povel Lund, which clearly states that, among other things, fly fishing had become popular. This was most certainly the first advertisement for sport fishing equipment here in Norway - and reads as follows:

New Arrivals

Four-pronged London fishing rods for salmon, pike and trout in complete condition and at various prices, largest and smallest brass reels, fishing tackle for salmon, pike and large trout, fly hooks of six different sizes, fishing hooks of all challenging sizes, also applicable to fishing tackle, from the Xindal and Limmar factory, full-length fishing lines and castlines of gut strings and silk, second kind Silkworm-Stränge to Foretommer, lacquered steel coils, which are all now selected in London of the best quality and by an expert, in accordance with Mr.RDHutchinson's instructions and description published in the print

The use of fly fishing in Norway, and now by him thoroughly examined and approved - sold at a fixed price at Povel Lund.

It goes without saying that a merchant would not take in such a range of goods unless there was a significant demand for them. “Four-legged London Fishing Rods,” brass reels, gut strings and silkworm strings for lures, six different fly hooks – yes, there can be no doubt that rod fishing was well underway in Drammen.